CHEEPANG

To launch Set and Forget Marketing's remarkable marketing software. Set and Forget Marketing have taken to the streets and created a NZ first marketing stunt on a massive billboard in the middle of Auckland CBD. The theme of the day captured on the billboard is “Don’t leave your customers hanging”, where the Set and Forget team and fellow New Zealand business owners are left hanging from the billboard. The event was streamed live on JustinTV with real time text updates of the 'hangings' on #SFMStunt on Twitter

Crush It!: Why NOW Is the Time to Cash In on Your Passion is a business book by Gary Vaynerchuk (of Wine Library TV fame) that focuses on personal branding and social media.

The basic premise of the book is that with the right passion and hard work and utilising free social media tools today anyone can create their own business in their own dedicated niche. With this in mind the book can be loosely described in two parts. The first lays the foundation by describing passion is the fuel for life and business, helping you define your DNA and hearing Gary’s own story which reads like a quintessential American dream.

The second part dives into the details covering such topics as which social media platforms to use, how to leverage Facebook and Twitter, how to choose a domain name and how to start a blog. The two parts present a very balanced and complete picture. If you still haven’t got your head around social media and want a holistic resource for creating your personal brand and web presence or just want some raw inspiration in its finest form Crush it! is the book for you. Highly recommended.

Rework is a business book by Jason Fried and David Heinemeier Hansson from 37signals. The book aims to shake up the way we work and do business by presenting a direct and common sense, yet smart and perceptive approach to business. If you have heard Jason and David present or read Signal vs Noise (37signals blog) before the tone and content may immediately sound familiar.

Topics such as meetings are toxic, pick a fight with competitors and fire workaholics are trademark themes from the pair. Despite the hooks they offer pragmatic and actionable advice backed by their proven business track record. The chapter on competition is particularly refreshing providing plenty of guerrilla tips and strategies.

Although 37signals operates in the technology space the book applies to any industry and much of the value comes from their nifty examples which validate their points. The book is an easy read which can be comfortably finished in less than half a day. Each chapter is broken into a collection of micro essays easily consumed in order or digested separately on its own. If you’re looking for a guide to start a business look no further - this is it. Highly recommended.

The Night Lights with Telecom event transformed Auckland’s iconic Ferry Building into an amazing light and interactive display. Using digital animation and image projection the Ferry Building was mapped meticulously to display a series of spectacular images combined with sound effects. The show also involved an interactive component allowing the audience to project images directly onto the building using hand signals and cell phones.

This is the giant kiwifruit greeting visitors at the entrance of the Kiwi 360 kiwifruit orchard attraction tourism park. Kiwi 360 is located in Te Puke, Bay of Plenty in the North Island of New Zealand. The Kiwifruit is visible from the highway and you can climb up and get a view from the top. Inside the park you can get a tour of the kiwifruit orchards on Kiwifruit shaped carts and buy a big mix of kiwifruit products including kiwifruit wine and liqueur, kiwifruit jams and health and skincare products.

The Long Bay Regional Park is situated about 20km at the northernmost part of East Coast Bay on the Auckland North Shore of New Zealand. It is a popular place for local and oversea visitors for picnic, swimming, wind surfing and other marine activities. The Long Bay-Okura Marine Reserve protects a stretch of coastline where marine creatures live freely.

Mt Maunganui is situated in the city of Tauranga in the Bay of Plenty region of New Zealand North Island. It is one of New Zealand's favorite summer beaches. With its silky white sand beaches, Mt Maunganui is an ideal destination for swimming, snorkeling, kayaking, windsurfing, boating and yachting not to mention the fishing or beach volleyball. It is a fun place during the day and by night is a romantic place for evening walk or romantic dinner in any one of the fabulous restaurants. This coastal resort town of Mt Maunganui makes its name as a popular venue for New Year Celebration.

360 Views of Auckland from the summit of Mount Victoria Devonport Auckland

L&P the iconic Kiwi softdrink from Paeroa New Zealand is Lemon & Paeroa in short. Their slogan of 'world famous in New Zealand' is catchy and quite unique Kiwi softdrink. It is a blend of lemon juice and carbonated mineral water. The water is from a small town of Paeroa in the North Island of New Zealand and hence the P of L&P. The drink is quite refreshing when it is chilled.

As part of the launch of Telecom's new mobile XT network, Telecom transformed Auckland's landmark Town Hall building into a huge projection light show. The Town hall was meticulously mapped so the projectors would accurately turn the building into a series of spectacular moving detailed images. The images were rotated every few minutes and included a rocket ship, the Big Ben, a light house and a giant candy house.